Club night series · Paris
3AM
3AM is a club night series at Club La Nuit in Paris, told in acts. The identity is a grainy red-to-yellow glow with a crossed-out A in the wordmark, and a campaign that speaks in short lines: “This party shouldn’t exist”, “Be there, or never know”. This page follows the project in the order it was built, from the identity and flyers to the teasers, the artist focus shoots, the motion promos, the screen loops made for the club and the ads.
- Venue
- Club La Nuit, 8 bd de la Madeleine, Paris
- Acts
- Act I (June 5th) · Act II “Ignition” (October 9th) · Act III “After dark” (November 14th)
- Scope
- Identity · Flyers · Teaser production · Artist focus · Motion promo · Club screen loops · Ads
Identity and flyers
The 3AM identity: a grainy red-to-yellow glow, a crossed-out A in the wordmark, and a flyer for each act of the series.
Teaser video production
Teasers produced for each act, with shot footage, kinetic type and the date, venue and lineup revealed in the last seconds.
Artist focus
A complete artist promotion before the event: a shoot, a video and a bio card for each headliner, filmed as “Hangar Sessions”.
Motion promo video
Motion pieces that carry the campaign lines: animated flyers, kinetic type stories and recap clips, all in vertical format.
Screen layers
Loops designed for the LED screens inside the club: the campaign lines, the 3AM wordmark and the names of the DJs on moving bands.
Ads
Ad creatives for the ticketing push, built to look native: a phone lock-screen and a ready-to-run ad.
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[ART]EFACT
Club night · Paris
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