Club night · Paris
[ART]EFACT
[ART]EFACT is a club night at Club La Nuit in Paris. The identity rests on one idea: a blurred, sculptural figure in warm monochrome, a chrome ribbon, and a wordmark that puts the word ART in brackets. This page follows the project in the order it was built, from the logo and flyers to the promo videos, the content shot on the night, the artist focus and the Instagram feed.
- Venue
- Club La Nuit, 8 bd de la Madeleine, Paris
- Editions
- Chapter IV (April 11th) · November 15th · January 17th · London Edition
- Scope
- Logo · Flyers · Promo videos · Artist focus · Instagram feed · Photo and video direction
Flyer promo
The flyers that announce each chapter: lineup, date and venue, built from a blurred sculptural figure and a chrome ribbon.
Logo
A wordmark with bracketed “ART” that stays readable at any size, plus the 3D form that inspired the whole visual language.
Video promo
Promotional videos that turn the flyers into motion. Each one is built for vertical stories and Reels.
Artistic direction content
Photos and video shot on the night, graded in warm monochrome so the content feels like part of the identity.
Graphic assets
Reusable assets for the community: the post-event thank-you, the table plan with its price tiers, and the ticket status graphics (sold out, release gauges).
Artist focus
Spotlight posts that introduce each headliner with a short bio, in static and animated versions.
Instagram feed
The grid that composes the main visual across several posts, plus the story highlight covers.
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